10:10 is being launched today, Franny Armstrong of The Age of Stupid (if you do not know about this movie then go and find out about it NOW!) and The Guardian newspaper have got together to get people into action rather than just talking about it! there are plenty of people out there who know about climate change, and the challenges that it brings but now 10:10 is about old-fashioned ideas of responsibility (a rare thing nowadays!) but also about a more enlightened understanding of our collective self-interest - (which means letting go of ego). It is about an optimistic view of what ordinary people can achieve, and of human nature itself. Now over to you.